Filling station network Neftek has 19 gas stations in Ukraine. More than 100,000 car drivers use the Neftek service monthly.

The task of the marketing department was to communicate with motorists on social networks: Facebook and Instagram. The advertising budget was approved at $500 per month.

We implemented various options for subscribers’ engagement with the content such as Insta-games, giveaways, polls, Interactive storytelling, sales and discounts etc.

Thanks to the integrated work in SMM we have achieved excellent CTR indicators for ads.

CTR: 34% (Click-through rate)